TRENDFOCUS' analysts have more practical HDD industry experience than any other research firm.

MARK GEENEN is the Founder and President of TrendFOCUS. Mr. Geenen brings extensive skill and knowledge to the data storage industry including over 20 years researching the disk drive and the components markets. He is also President of the International Disk Drive Equipment and Materials Association (IDEMA), the industry trade group. Email: mark@trendfocus.com

JOHN KIM, Vice President, manages the consumer electronic and component market analysis systems. Mr. Kim has spent more than 15 years in various data storage marketing positions. From 1991 to 1998, he was Director of Sales and Marketing for Kobe Precision and, additionally, held a lead marketing role at Microscience International. Email: jkim@trendfocus.com

JOHN CHEN, Senior Director, experience in the data storage industry spans more than 20 years. With engineering degrees from both U.C. Davis and U.C. Berkeley, John was deeply involved in magnetic media and sputter process development throughout the 1990s, followed by years of senior managerial experience in program management and technical sales at Komag, Incorporated. John also served in marketing roles in the optical networking sector and provided key technical input in various M&A and intellectual property marketing activities. Email: johnchen@trendfocus.com

DR. MIKE RUSSAK, Technical Advisor, has over 35 years of industrial experience in thin film materials and devices for magnetic recording. He holds a B.S. in Ceramic Engineering and Ph.D. in Materials Science, both from The College of Engineering of Rutgers University. He worked for the Research Division of the IBM Corporation at the T.J. Watson Research Laboratories where he held several positions as a Research Staff Member and technical manager in the areas of thin film materials and processes. Mike then joined HMT Technology as Vice President of R&D, and he subsequently became Chief Technical Officer. When HMT merged with Komag, Mike was appointed President and Chief Technical Officer of the combined company. Mike is currently Executive Director of IDEMA-US. He has published over 90 technical papers and holds 23 U.S. patents. Email: mrussak@trendfocus.com