TRENDFOCUS is the data storage industry's premier market research and consulting firm and is the only company providing detailed market and technical analysis of the entire industry supply chain.

With over 100 clients in the U.S., Japan, Asia, and Europe, TRENDFOCUS systematically gathers global data, which gives our clients an exacting data set needed to make complex business decisions in today's environment.

Our research focus includes:

  • Supply/Demand trend analyses: shipments, market shares, and pricing
  • Technology: roadmaps, enablers, and disruptors
  • Capital investment upgrades and trends
  • Demand interconnects into the wider computing ecosystem
  • Competitive analysis and risk assessments

Our research expertise emcompasses:
HDD Storage & Supply Chain

Hard Disk Drives, Media and Substrates, Heads, Equipment and Materials

Market Segments & Demand Interconnects

Enterprise Storage, Personal Computers, Consumer Electronics, Solid State Drives, External Drives

Technology

Transitions and Capital Spending, Risk Assessment of Infrastructure


TRENDFOCUS' analysts have more practical HDD industry experience than any other research firm.

Mark Geenen MARK GEENEN is the founder and president of TRENDFOCUS. Mr. Geenen brings extensive skill and knowledge of the data storage industry including over 25 years researching and consulting in the HDD, component, and storage industry markets. He has presented at numerous conferences worldwide, is frequently cited in industry and business press, and has authored several articles. Mr. Geenen is also the Chairman of the Global Board of Directors of IDEMA, the trade association for the data storage industry, and is an Executive Council member of the Advanced Storage Technology Consortium (ASTC).
Email: mark@trendfocus.com

John Kim JOHN KIM, Vice President, is our senior analyst and is leading TRENDFOCUS' expertise in demand interconnects for enterprise storage, personal computing, CE, and external storage. Mr. Kim has 25 years of HDD industry experience, including 14 years with TRENDFOCUS. From 1991 to 1998 he was Director of Sales and Marketing for Kobe Precision and, prior to that, held a top marketing role at Microscience International. Mr. Kim's experience in Asian markets anchors the company's profound exposure in that region.
Email: jkim@trendfocus.com

John Chen JOHN CHEN, Vice President, is driving TRENDFOCUS' efforts in enterprise and client end market demand modeling. His experience in the data storage industry spans more than 25 years. With engineering degrees from both U.C. Davis and U.C. Berkeley, Mr. Chen was deeply involved in magnetic media and sputter process development throughout the 1990s, followed by years of senior managerial experience in program management and technical sales at Komag. He also served in an enterprise commodity management role and has provided key technical input in various M&A and intellectual property marketing activities.
Email: johnchen@trendfocus.com

Alex Yon DON JEANETTE, Vice President, is leading our NAND/SSD work and is a major contributor to our SSD and HDD research in Cloud, Hyperscale, & Enterprise and Storage Demand Analysis System programs. Prior to joining TRENDFOCUS, Don was Toshiba's Sr. Director of Marketing, responsible for storage products marketing and new business development for Toshiba's SSDs and HDDs. He brings 17 years in marketing and product management background, including marketing support for OEM, data center, and distribution sales, product planning and roadmap alignment. Don joined Toshiba in October 2009 with the acquisition of Fujitsu's HDD business. He started at Fujitsu in 1999 and worked in various roles, including business development and marketing, addressing various market segments including mobile, enterprise, desktop storage, as well as various emerging markets. Don is also a SCSI Trade Association board member. Prior to joining Toshiba, Don's experience includes marketing positions with Fujitsu, Marvell, and Infoseek. Don received a Bachelor's Degree from Central Connecticut State University and an MBA from San Jose State University. Don has also taught Management, Communication, and Ethics courses at the University of Phoenix.
Email: don@trendfocus.com